"I want you to watch/look (very) carefully because I'm gonna show you two phrases that are missing the same keywords. All you have to do is fill in the blank with the word which was a common item/type of food found in the supermarket."
―David Ruprecht (two keyword phrases)
"I'm gonna show you a statement that has one blank in it. It's something we sold in the supermarket, and all you have to do is fill in the blank as you read the full/whole/entire statement. For example: Like a ______ Olive Oil, becomes Like a VIRGIN Olive Oil."
―David Ruprecht

Fill in the Blank is a game played during the Question Round of Supermarket Sweep. A player is given two phrases and one word completes each phrase.


10 seconds of sweep time


Two phrases are shown to the contestants, but there is a word missing in each phrase. Players must choose the word that completes each phrase. To make it simpler, the word and at least one of the phrases uses a product found in the supermarket as its answer.


  • Two phrases, each featuring a blank, are seen, and both blanks use the same word.
  • A single blank in the middle two words, and the word would complete one phrase and start another.

List of ItemsEdit

  • Baby Carrot
  • Ivory Snow
  • King Crab
  • Selsun Blue
  • Whip Cream


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